Promoting public health nutrition through a landing page
Vidafuel is a nutritional drink that delivers highly concentrated protein in an affordable and convenient format that fits easily into our daily routine. The main objective of the project was to promote this product through a marketing campaign that would convert nutritionists into leads.
My work was to design a landing page that would inform the target audience about the product and encourage them to sign up for free samples.
Role:
Content strategy
UI Design
2021
Focusing on the main action
We made the content motivating and easy to digest so that the user reads the essentials and feels encouraged to take action, which was filling out the form and obtaining the free sample.
On the desktop, users can easily scroll through the page while always having the "Get my free sample" CTA button visible. This makes it easy for users to fill out the form at any point while browsing through the page.
On mobile, the CTA button appears as a sticky button at the bottom of the screen. This way, users can access the form by clicking the button, while still viewing the content throughout the page.
Defining the landing page content strategy
The landing page was designed with three main sections:
1) The hero banner that grabs attention and presents the sales proposal upfront, which is crucial for engaging visitors right away.
2) The benefits of the product help to highlight its value proposition.
3) Social proof to add credibility and trustworthiness.
Placing the form fixed on the left side as users scroll ensures that the form is always visible and accessible, encouraging visitors to take action without having to search for it.
Interspersing colors throughout the sections was a way to create visual interest and guide the users' eye through the content. It helps break up the page into digestible chunks and enhances readability and understanding.
Driving ongoing engagement
On the feedback page, we thank users for their submissions helping maintain a positive user experience. We also suggest related or complementary products to encourage them to explore more of what your brand has to offer
We'll send a newsletter later to confirm the submission and delivery of the product to keep users informed and engaged, and it also provides an opportunity to further promote related products or special offers.
